As well as being a freelance creative director for Fragrances of Ireland, Peter Sellers is an artistic photographer of some note. Studying photography at the London College of Printing he shot 'Prague in Spring' in 1991 for his professional portfolio using colour like a painter.

His biggest major commission has been to make a photographic essay to introduce to an international audience the location and theme of the planned 1996 World Expo in Budapest "Communication for a better world". This was shown as a major exhibition entitled "Hungary: an emerging vision" at the Budapest Royal Palace for nine weeks over Christmas 1994; later a selection of the work was displayed at the United Nations Headquarters in New York, Fort Worth, Texas and Wellington, New Zealand.

Returning to Ireland after Hungary, Peter started to communicate through perfume; perhaps not surprising after the moral of his photographic essay by Antoine Saint-Exupery's Little Prince "But the eyes are blind. One must look with the heart". He is the creative energy behind the two international perfumes from Fragrances of Ireland; "Innisfree - the essence of Ireland" and "Inis - the energy of the sea" as well as the latest addition to the portfolio, Inis Arose, launched to great acclaim in 2002.

His life's work is a photographic fable called "The Magic of Light" recently published and selling around Ireland and International (see www.themagicoflight.net for stockists). The book, a kind of children's picture book for grown-ups(!) brings together all the creative strands to make a whole; combining photography with perfume and words through beautiful calligraphy over the images, and highlighting that sentience - how dolphins communicate through feeling - is key. In the words of the famous perfumer Arthur Burnham; "An understanding with the head and a seeing from the heart" to make a better world for us all.

If you would like to find out more about Peter and view some wonderful photographs from his forthcoming book please log on to www.themagicoflight.net